Alpha Sigma Alpha has four secret mottos. All have their initials the letters Alpha Sigma Alpha. The open motto is " Aspire, Seek, Attain."

Crimson, indicating loyalty, is a primary color of Alpha Sigma Alpha. It is represented through our exemplar St. Valentine and our jewel the ruby. Pearl White, representing fellowship and a perfect blending of all colors, is also a primary color of Alpha Sigma Alpha. It is represented through our exemplar Christ and our second jewel, the pearl. Palm Green, a supplementary color, signifying hope, immortality, and victory, is represented through our exemplar Hermes and symbol, the palm. Gold, a supplementary color, signifying wisdom, wealth, and social achievement, is represented through our exemplar King Asa and our symbol, the crown.

The insignia of Alpha Sigma Alpha are the star, crown, palm tree and Phoenix. The star represents the aspirations of Alpha Sigma Alphas to live up to the ideals of the sorority. The crown represents leadership attained and the name of recognition given to our alumnae. The palm tree represents an emblem of sturdy development. The phoenix, the central symbol in our coat-of-arms, openly represents the reorganization of our sorority that occurred in 1914.

The fall flower is the aster and the spring flower is the narcissus.

The ruby, its color claimed for an indistinguishable flame in ancient Hindu legend, belongs distinctly to the initiated member. The pearl represents the beauty that comes with growth and belongs distinctly to the new member.

The membership badge, a black enamel emblem with four concave sides superimposed on a similarly shaped gold emblem, displays the sorority letters, a star and a crown. Gold, symbolic of wisdom and revelation, even as the sun sends its shafts of light into the darkest places, is reserved for the badge of the initiate, to whom all mysteries have been made clear.

The new member badge, a silver emblem with four concave sides, displays the sorority letters raised against a design of the rising sun. Silver, symbolic of youth and mystery even as the pale moon is but a promise of the sun and shines only with reflected light, is regarded as particularly appropriate for the badge of the novice and new member.

Alpha Sigma Alpha has chosen four exemplars whose lives personify the ideals of our sorority: Christ, Hermes, St. Valentine, and King Asa.

Christ is the first exemplar of Alpha Sigma Alpha and though different religions question the divinity of Jesus, his message to Alpha Sigma Alphas is agape, an open accepting love of one another. Hermes, the second exemplar, beheld the power to restore health, to secure success in any undertaking, and to grant happiness to whomever he chose. St Valentine has been regarded for centuries as the beloved friend of youth and has been treasured as a sign that love should never perish from the earth. King Asa, the fourth exemplar, was inseparable from the phoenix as a child. The phoenix, who understood all things perfectly, was able to provide wise counsel for the Jewish king.

"The aim of this sorority shall...have for its four-fold object the intellectual, physical, social, and spiritual development of its members." The aims of the sorority have been carefully chosen to represent the ideals toward which every Alpha Sigma Alpha is to strive. These are areas of human development that must be nurtured if an individual is to reach her full potential.